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January 29th, 2014
British band The 1975 are a rock band, but that doesn’t mean they can’t put out a fun music video. In their new music video for Girls, the band, who’s known for their monochromatic clips, embraces bright colours like a Gap commercial, ironically.
“It feels like a really pop video,” lead singer Matthew Healy claims at the beginning of the video (which is, of course, in black and white). “The whole scenario is what we’re about, it isn’t black and white for a start.” Oh, we see what you did there.
The rest of the video is as bright as the song is catchy, filled with gorgeous models strutting around the confused and annoyed band members. But no one can truly stay unhappy around these women for long, eventually even Healy warms up to the video concept and cracks a little smile for us. The ultimate way to poke fun at your own seriousness and deliver a great music video at the same time.
Watch The 1975′s video for Girls below.Tweet