I see dead dresses
Add to your playlist!
December 8th, 2011
A is for ALDO and also the name of the shoe company’s brand new fragrance! Yes, that’s right, the store where you’ve found some of your favourite heels and boots now also sells perfume! The collection launched this month and includes three scents for women and two scents for men, all of which smell fresh and light and fun! The coolest part: each scent is based on how you feel toward a particular colour.
“Colours are like personalities,” says Douglas Bensadoun, ALDO’s creative director. “Scents can be complex, but everyone knows their favorite colour. It’s never been easier to find yourself.”
The five piece collection includes the scents Red, Yellow, and Blue for women, as well as Red and Yellow for men. The idea is that, based on which colour you are drawn to, your personality is determined and therefore your ideal fragrance is identified. To help you find the perfect scent, ALDO’s unveiled a super cool website that guides you through a series of questions and choices before leading you to the fragrance that’s right for you (We tried it and we’re “yellow”).
The men’s fragrances feature a mix of citrus, ginger, mango and vanilla, with bottom notes of cedarwood and musk. The women’s line features scents of lemon, cocoa, plum, mandarins and grapefruit. All come in a sleek metal bottle that’s stackable, in case you want to collect them all!
Prices for the A is for ALDO Fragrance Collection range from $15 for a roll-on to $45 for a 75ml bottle. Check them out in stores now!
Watch a new episode of #trending every Friday night at 6PM ET only on MuchMusic!Tweet