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Adam Levine loves his scent

March 28th, 2012

I was a little taken aback when Adam Levine, Maroon 5 frontman and resident coach on The Voice, announced that he was creating a fragrance. Now, what exactly would that smell like? Rock and roll swagger and Christina Aguilera’s hair spray? Not sure if that’s a good mix.

But Mr. Maroon 5 is adamant about his scent decision, saying “I’m not just going to sign off on something if I don’t love it. I want to tailor it to me as much as humanly possible.”

Apparently, Adam loves simple and architectural craftsmanship. I wonder how that will translate on to my sense of smell. The fragrance, 222 by Adam Levine, will hopefully be available sometime in 2013. It’ll be available for men and women.

Watch Adam on The Voice every Wednesday at 8 pm ET on MuchMusic.

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-Jay de Belen

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