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Alexis Krauss Starts A Beauty Blog For The Anti-GOOP Group

August 20th, 2014

2014 Coachella Valley Music and Arts Festival - Weekend 2 - Day 2

Around the time that Blake Lively went live with her lifestyle blog, there was a joke going around that if you want to start a lifestyle blog, you better be blonde. But, here to break the mold is Alexis Krauss from Brooklyn rock duo Sleigh Bells. Beauty Lies Truth is run by Alexis and her friend Jessica Assaf to help girls who want to buy beauty products and wear make-up aware of what is in those products.

And she is definitely a face to trust. Alexis always kills it in her make-up game. She starred ion Sephora’s 2012 holiday campaign, knows how to do some killer nail art and has lashes to lust for. She was inspired along with Jessica after getting a personal wake-up call about what products she was using.

But, it can be tough to know where to begin. She told MTV, “Whole Foods is a great place to start. They do have a lot of skincare and beauty. They often carry Juice Beauty, which is great. It’s really just a matter of doing the research and finding out what works for you, and it’s also about balance. In the same way that I still eat doughnuts and ice cream, there are still certain products I’m not ready to give up.”

In the future, she also said, she hopes to create a pocket guide for people to carry to know what ingredients to look out for. And it could even make a great app. Plus, she plans on doing more DIY’s, a crafty girl’s dream. Personally, I am dying to try her Moisturising Coconut Coffee Scrub.

Check out Sleigh Bells’ latest video for Bitter Rivals.

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