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Arcade Fire Embrace Simplicity With You Already Know Video

August 14th, 2014

2014 Coachella Valley Music and Arts Festival - Day 3

Arcade Fire have spared no expense on the videos for songs from their latest album Reflektor. From the mystery noir of Reflektor, the family epic of Afterlife and then the coming of age story of We Exist, the videos are one word, BIG! But with their new video for You Already Know, they have scaled things back a bit. As scaled back as you can be in a Jamaican mansion.

In the video, director and videographer and lead singer Win Butler walks around the mansion before coming upon the rest of the band playing in one of the bedrooms. This house is also where they did some of the initial Reflektor recording sessions.

Oh and in case you thought they gave up the quirk when they narrowed the scope of the video, they did not. They leave it to the portraits that line the hallways to sing the song. Yes, the paintings mouths are moving. Its not just that expired milk you drank this morning.

It isn’t until the end of the video when Regine walks towards the camera carrying a very beautiful antique looking mirror that we see that Win was behind the camera this whole time.

Check out the video below. And if this is what they wear when they are spending a day jamming, I can only imagine what their run to the grocery store clothes are.

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