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September 10th, 2013
Azealia Banks recently posted a photo on her Instagram revealing the tracklist to her super-mega-long-awaited full length, Broke With Expensive Taste. The list of tracks include the rapper’s biggest hit to date, 212, as well as subsequent tracks she has released in the past two years. The album title is followed by a bracket telling fans that the album will finally drop in 2014…but is all of this too late for Banks?
212 was a firecracker hit, sparking everyone’s interest in the young MC. Her spitfire verses and charmingly awkward dance moves in the black-and-white music video were unabashed and confident. We were hooked.
What followed were a number of semi-successful tracks, ranging from the explicit Liquorice to the barely memorable ATM Jam (which featured Pharrell, but his name is not listed in that tracklisting next to the track). Banks herself made a bit of a confession today on Twitter:
I was totally bluffing when 212 blew up. I literally had NO other material and didn't know if I even knew how to make a body of work.
— AZEALIA BANKS (@AZEALIABANKS) September 10, 2013
Okay, fair. Which, inevitably leads to questions of internet fame, as artists and media are both still struggling to grasp nowadays. When an artist is launched into stardom from one or a few tracks posted online, is this catapult into the spotlight too much? Does this give them the unfair advantage of forcefully pushing out new material with an online audience breathing down their neck?
Ultimately, we have a hand in putting Banks on a pedestal so quickly with little to no preparation for such spotlight in 2011. And so, yes, we are to blame in a sense for our own lost of interest in the rapper and her full-length album. Three years is an eternity in a world where you can upload and filter through songs at the click of a mouse.
But, Banks hasn’t helped herself either. Her constant Twitter wars swallowed her brand. She spent the better part of these two years picking fights with other artists on the social media site, which became the main thing we knew her for. No doubt, she was probably working on new music in this time, but what she put forth for the public soured the taste in our mouths and instead of salivating for more, we were starting to feel a bit bitter.
So we may not be as jazzed for Banks’ new album anymore, but given she really put all that time and effort into a good piece of work, we’ll most definitely reconsider our feelings. After all, it’s the quality of work that matters at the end of the day. And if all fails, we will surely shift our attention at the speed of the internet. Which means that halfway through writing this post, I’ve already discovered another up-and-coming artist to champion. Oops, my bad.Tweet