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Beyoncé and Jay-Z Trademarking Blue Ivy Carter

February 9th, 2012

If Blue Ivy Carter’s fame hasn’t already set her up to be the most valuable baby ever, then how about having herself trademarked. According to the LA Times, Beyoncé and Jay-Z have filed an application to trademark their one-month-old daughter’s name for future use in a possible baby products line, including baby cosmetics.

The power couple filed it after fashion designer Joseph Mbeh sought to trademark the name Blue Ivy Carter NYC on January 11. Another individual tried to claim Blue Ivy Carter IV for a fragrance line on January 20. Both applications have been denied since officials immediately recognized that it was Beyoncé and Jay-Z’s child.

Gucci. Prada.  Blue Ivy Carter. Here we go.


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