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With temperatures hovering below the freezing mark and what seems like more snow every day, we could definitely use a little sunshine in our life. Enter Beyonce, with her hot new ad campaign for her latest fragrance, the appropriately titled “Heat Rush.” Bright and shimmery, the ad brings to mind lazy summer days and sunsets on the beach. And Beyonce – with her perennially bronzed skin and sun-streaked, beachy hair – brings the “heat” in more ways than one.

As for the fragrance, it’s sweet and feminine, with notes of passion fruit, blood orange and Brazilian cherry mixed in with hints of orchid and mango flower. We picture Beyonce spritzing on the scent while lounging on a yacht in Saint Tropez with her hubby Jay-Z. As for the rest of us, maybe we can’t afford a luxurious getaway from the cold just yet, but we’ll take a bottle of “Heat Rush” in the meantime, to get us through these chilly winter months and have us dreaming of when the sun will come out to play again.

Beyonce’s “Heat Rush” just hit stores this month. Check out some campaign photos above and a behind-the-scenes video of how the fragrance all came together below:

Tags: #trending

Posted on Friday, January 28th, 2011 at 12:33 pm by Tim and is filed under #trending, Blog.

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