March 21st, 2013
Guess who you’ll be seeing on billboards everywhere come this spring? Yep, it’s the Queen Bey herself, Beyonce! A first look has been released and we’re pretty excited about the collection. H&M wrote in a press release, “In the campaign Beyoncé is wearing the key pieces from H&M you need for life in the sun this summer… the perfect bodycon dress, as well as a flowing sun dress that makes a real statement. And of course there are the bikinis, especially the fringed bikini… What makes these pieces even more special is that Beyoncé herself had input into the design.” Yep, Beyonce helped design the line.
In a statement Beyonce also commented, “I’ve always liked H&M’s focus on fun and affordable fashion… I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
Are you excited to see Beyonce’s line with H&M? Tell us in the comments section!Tweet