Beyonce vs. Abercrombie & Fitch
September 17th, 2009
Beyonce may have won a fan in Taylor Swift, but has now lost one in Abercrombie & Fitch.
The popular clothing firm has filed a lawsuit against the R&B star after she signed a contract to launch a new perfume with fragrance company Coty.
Abercrombie & Fitch feels Beyonce’s new smell could infringe on their Fierce product and confuse customers, since she uses her Sasha Fierce alter ego as a business tool.
Coty feels differently and issued a statement saying “The terms Fierce and Sasha Fierce are not being used as names of a Beyonce fragrance. Details related to the fragrance, including the official name, will be revealed prior to the launch in early 2010.”
We’re not confused, are you?
Tags: Abercrombie & Fitch, beyonce, Sasha Fierce
Posted on Thursday, September 17th, 2009 at 9:48 am by Cam and is filed under News.
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if this is a VS match my money is on Beyonce, the argument they have here is weak it doesn`t even seem like she`s actually violated any contract terms…. they are just worried customers might `get confused` as a potential customer I feel like someone in marketing is trying to take away my IQ points not cool Abercrombie & Fitch