April 27th, 2012
Dev Hynes has always been known for a distinct style – from his music, fashion and of course, videos. Also known as Blood Orange and Jay-Z’s personal tastemaker, his latest clip for “Champagne Coast” travels through a virtual reality-like maze of bedrooms, where Hynes stands off in the background while a different girl dances awkwardly up front. According to GIF expert/director Haley Wollens, the concept fused collage, Photoshopping and retro ’90s videogaming, she told the New York Times:
With producer Maya Barrera, I spent hours at the library sifting through and scanning our favorite rooms from interior design magazines. I collaged the various backdrops together, combining the images from old magazines with photos I found of real teenager’s bedroom walls.
With the help of Berlin-based animator Andreas “Nout” Schmidt, Jude Miller-Chapin and I were able to create a perfectly rendered 3-D world for our subjects to exist in — inspired by Second Life YouTubes and video games, like Duke Nukem.Tweet