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February 6th, 2013
Do not attempt to adjust your monitors. Bruno Mars has released his second video from Unorthodox Jukebox is continuing the trend he started with Locked Out Of Heaven by using filters to make new music videos look like something from past decades. When I Was Your Man is a take on a 1970s performance from a variety show, complete with retro font and camera tricks showing Mars in three different frames as the same time, a technique that was popular during the era of disco.
The video is about as simple as it gets. Mars sits at a piano and belts out the beautiful track of regret and love, with tinted aviator glasses and a glass of scotch acting as his main accessories. A spotlight shows a woman standing on the side of the stage, with the light later revealing that she has left him for good.
The video is uncomplicated, it’s straightforward and it’s all that is necessary for a song like When I Was Your Man. Mars’ latest single is the perfect follow-up to the heavily produced Locked Out of Heaven, showing that he is one of the few artists in mainstream music in 2013 that can invoke overwhelming emotion with just his voice and a piano. Now that’s pretty groovy.Tweet
LOS ANGELES, CA - NOVEMBER 18: Nikki Reed arrives at Rolling Stone Magazine Official 2012 American Music Awards VIP After Party presented by Nokia and Rdio at Rolling Stone Restaurant And Lounge on November 18, 2012 in Los Angeles, California. (Photo by Earl Gibson III/Getty Images for RS)