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January 10th, 2013
UK dance pop siren Charli XCX is slowly inching towards the release of her debut album. While we wait, we can enjoy her brand new single “You (Ha Ha Ha),” which samples Gold Panda’s 2010 single “You.” The video features Charli brandishing some heavy artillery, which seems like a very interesting choice considering how guns are such a controversial, sensitive subject right now. In her defense, it’s all in good fun, but like Ke$ha’s “Die Young,” timing can mean everything.
Charli XCX wrote a little blurb about the video, saying the inspiration was grindhouse flicks and building “a kick ass, girl power story.”
We’d been heavily influenced by the world of Tumblr superstars and the quick click, pop-tastic world of the internet in my previous videos, so this time we decided to look elsewhere. We’d been watching a lot of grindhouse movies, mostly with strong female leads like The Pom Pom Girls and Coffy, and there seemed to be a bizarre cross over from that genre of cinema and today’s world of pop. Shooting the video in a gun factory seemed like the perfect grindhouse setting for a kick ass, girl power story, with super pretty girls swapping the bullets for lipstick. Cute!Tweet