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David Beckham x H&M: The briefs and boxers are well underway!

February 2nd, 2012

Mr. Posh Spice, AKA the fabulous and talented David Beckham, celebrated the launch of his new Bodywear line with H&M in London last night. Showcasing the collection at a pop-up gentleman’s club, the event was heavily inspired by David’s British roots. Bianca Jagger and ex-Baby Spice Emma Bunton were some of the celebs who attended the event.

The long-awaited collection is released today and the items will be available at 1,800 H&M stores worldwide and online. Yes, that does include Canada ladies and gents! Fit, function, comfort and design is the mantra for this collection. We’re positive it’ll be the coziest new bodywear brand around.

The Beckham Bodywear Superbowl ad is also kicking around YouTube, with David looking scrumptious in his well-fitting drawers. Probably the sexiest 30 seconds we’ve seen in a very long time:

Like we’ve mentioned before, the collaboration is a long-term partnership between the two – marrying Posh and Becks’ sensibilities with H&M’s sartorial savviness is a match made in fashion heaven. I mean, who doesn’t want a piece of soccer royalty. I’m for sure grabbing myself a comfy pair of undies today – rockin’ Beckham is now the only way to go!

-Jay de Belen

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