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Death From Above 1979 Discuss Their Return In The Age Of Social Media

September 4th, 2014


When Toronto duo Death From Above 1979 first broke up in 2006, the world was just starting to wrap their heads around the idea of social media and interactive platforms such as MySpace. In fact, Jesse F. Keeler and Sebastien Grainger didn’t even create a MySpace account till after they broke up. Eight years later, the band, who has now accumulated almost a cult-like following since their sudden departure, is back with a new album called The Physical World and admittedly, they must also face the world of technology as well.

Our very own Liz Trinnear sat down with Keeler and Grainger at their surprise Toronto pop-up shop to discuss their triumphant return and whether or not social media has changed the way the band interacts with their fans.

“They exist and we kind of use them as marketing tools,” Grainger explains, of their take on Twitter and Facebook. “But I don’t feel like I need to communicate with people in that way and, like, engage in a conversation; I don’t feel like it’s very conversational. I think that as a musician and as an artist, everything that I have to say to the fans, or the followers, whatever the term is that people like to use, is on the record.”

That being said, though, Keeler does confess to still having an ICQ account (remember that?) and even casually gives out his account number. So, if you feel like brushin’ up on some “vintage” social media, hit him up!

Watch the full interview below and for fans in Toronto, you can still drop by the Death From Above 1979 pop-up shop at Edward Day Gallery (952 Queen St. West) for limited edition merchandise and free tattoos! Pick up the band’s new album The Physical World on September 9.

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