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July 8th, 2014
Taylor Swift wrote an opinion piece for the Wall Street journal about the current state of the music industry, and it was very Taylor Swift. Taylor seems to have some optimistic ideologies of the music industry. God bless her. Taylor acknowledges herself as a enthusiastic optimist and says so right off the bat. The decline of the music industry has been talked about for years, but according to Taylor it’s “just coming alive.” Is Taylor living in a fairy tale world, or are some of her beliefs about music true. Here are the 5 most interesting points Taylor makes about music and the relationship between artist and fan.
1. “In my opinion, the value of an album is, and will continue to be, based on the amount of heart and soul an artist has bled into a body of work, and the financial value that artists (and their labels) place on their music when it goes out into the marketplace.
Taylor’s recipe for a hit album is heart, soul, and a boatload of money to promote said album.
2. “Music is art, and art is important and rare. Important, rare things are valuable. Valuable things should be paid for.”
So Taylor’s not going to be giving away free music any time soon.
3. The way I see it, fans view music the way they view their relationships.
Taylor describes the relationship between fans and music as a love story. There are some songs that are fun and catchy like a passing fling, but other artists who are “the one”. Taylor is way too infatuated by the concept of love.
4. “I think forming a bond with fans in the future will come in the form of constantly providing them with the element of surprise. No, I did not say ‘shock’; I said ‘surprise.’”
Aside from the obvious dig at shock queen Miley Cyrus, Taylor does make a point here. Remember Beyonce’s surprise album drop?
5. “The wild, unpredictable fun in making music today is that anything goes. Pop sounds like hip hop; country sounds like rock; rock sounds like soul; and folk sounds like country—and to me, that’s incredible progress.”
This explains the dubstep vibes in I Knew You Were Trouble.