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1. Which of these channels do you get through your cable package at home? (choose all that apply)

  • Much

  • MTV

  • E!

  • M3

  • None

2. Which of these channels do you watch regularly (more than 5 times a month)? (choose all that apply)

  • Much

  • MTV

  • E!

  • M3

  • None

3. Which of these shows would you say you're a fan of? (choose all that apply)

  • Pretty Little Liars (M3)

  • Ravenswood (M3)

  • Reign (M3)

  • The Vampire Diaries (M3)

  • Arrow (M3)

  • Video On Trial (Much)

  • Today's Top Tens (Much)

  • The Much Countdown (Much)

  • Tosh.0 (Much)

  • Workaholics (Much)

  • South Park (Much)

  • Conan (Much)

  • Late Night with Jimmy Fallon (Much)

  • MMVAs

  • The Kardashians (E!)

  • Chelsea Lately (E!)

  • Degrassi (MTV)

  • Teen Wolf (MTV)

  • Awkward (MTV)

  • The Real World (MTV)

  • Catfish (MTV)

  • None

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4. Do you want to be notified with updates about the shows you are a fan of?

  • Yes

  • No

5. Do you want to be notified about the latest news, concerts, cool offers and events happening at Much, MTV, E! or from our friends?

  • Yes

  • No

6. How do you typically watch your favourite shows? (choose the option that most applies to you)

  • On TV, live when it airs

  • On TV after I PVR it

  • Online

  • On a tablet

  • On my phone

7. Which of the following sites do you visit to watch shows online? (choose all that apply)

  • Much.ca

  • MTV.ca

  • Eonline.ca

  • M3tv.ca

  • None, I get my shows elsewhere.
    What site?
    (don't worry we won't tell anyone):

  • I don't watch shows online

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8. What type of phone do you have?

  • iPhone

  • Android

  • Blackberry

  • Windows

  • Other:

9. If Much created a daily newsletter of pop culture news, events and updates, would you subscribe?

  • Yes

  • No

10. Which of the following sites do you visit for pop culture, music and/or entertainment news and information? (choose all that apply)

  • Buzzfeed

  • Gawker

  • Perez Hilton

  • TMZ

  • ONTD

  • The Huffington Post

  • Just Jared / Just Jared Jr.

  • Jezebel

  • Too Fab

  • E! Online

  • The Hollywood Gossip

  • Much.ca

  • MTV.ca

  • Eonline.ca

  • M3tv.ca

  • Other:

  • I don't care about pop culture news, music and/or entertainment news and information

11. Which of these pop culture sites do you visit regularly (more than five times a month)? (choose all that apply)

  • Buzzfeed

  • Gawker

  • Perez Hilton

  • TMZ

  • ONTD

  • The Huffington Post

  • Just Jared / Just Jared Jr.

  • Jezebel

  • Too Fab

  • E! Online

  • The Hollywood Gossip

  • Other:

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12. How often do you visit Much.ca?

  • Multiple Times a Day

  • Daily

  • A couple times per week

  • A couple times per month

  • A few times per year

13. When you visit Much.ca, do you log in to your MuchCloser Account?

  • Yes, Always

  • Sometimes

  • Only when entering a contest and I am required to

  • Rarely

  • This is my first time

14. How important are MuchCloser points and badges to you?

  • Very Important

  • Somewhat Important

  • Not that Important

  • Don't care about them at all

15. What rewards and incentives would you most like to receive from your MuchCloser points? (choose one)

  • Early and special access to concerts and events at Much

  • Free concert tickets or no service fees on tickets

  • Special offers and discounts from our sponsors and friends

  • Much Merchandise

  • Artist Meet and Greets

  • Transfer your points to other loyalty programs

  • Other:

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16. What do you come to Much.ca for? (choose all that apply)

  • Watch Shows

  • Watch Music Videos

  • Read articles and news

  • Find out tune-in information about our shows

  • Photos and reviews

  • Enter Contests

  • Other:

17. What kind of music news do you want Much to tell you about:

  • Pop culture and main stream artists

  • New artists

  • Hip Hop

  • Rock and Alternative

  • Other:

18. Which social networks do you use often? (choose all that apply)

  • Facebook

  • Twitter

  • Instagram

  • Tumblr

  • Pintrest

  • Other:

19. Do you follow Much on any of these social networks? (choose all that apply)

  • Facebook

  • Twitter

  • Instagram

  • Tumblr

  • YouTube

We always love your feedback. Is there anything you would like to tell us about how we are doing? What you'd like to see more of on Much or on Much.ca?

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Drake and Rihanna release video for Take Care

April 9th, 2012

The highly anticipated video for Drake and Rihanna’s second collaboration, this time in the form of Drake’s title track from his sophomore album Take Care, has arrived and thankfully does not disappoint. The simple black and white video is a performance piece that’s inter-spliced with images of animals in a sound stage. While both artists tend to stick to more literal videos for their songs, Take Care is a welcomed art-piece in the often commercially-ridden music video genre.

Clips of Drake and Rihanna performing their verses while donning understated outfits make up the majority of the video’s visuals, with additional scenes of the couple singing while embracing one another reinstate the tenderness of the track. While no clear cut story or explanation of the animals used in the video has been released by either artist, fans are already warming up to the avant garde video, racking up almost two million YouTube hits in two days.

The concept of the video is also a stretch for director Yoann Lemoine, whose most successful works include traditional concept videos, such as Katy Perry’s Teenage Dream and Taylor Swift’s Back To December. Take Care marks the first time Lemoine has worked with Drake or Rihanna.

Check out Drake and Rihanna in their video for Take Care below.

http://www.youtube.com/watch?v=jcW7zm5r_64

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