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1. Which of these channels do you get through your cable package at home? (choose all that apply)

  • Much

  • MTV

  • E!

  • M3

  • None

2. Which of these channels do you watch regularly (more than 5 times a month)? (choose all that apply)

  • Much

  • MTV

  • E!

  • M3

  • None

3. Which of these shows would you say you're a fan of? (choose all that apply)

  • Pretty Little Liars (M3)

  • Ravenswood (M3)

  • Reign (M3)

  • The Vampire Diaries (M3)

  • Arrow (M3)

  • Video On Trial (Much)

  • Today's Top Tens (Much)

  • The Much Countdown (Much)

  • Tosh.0 (Much)

  • Workaholics (Much)

  • South Park (Much)

  • Conan (Much)

  • Late Night with Jimmy Fallon (Much)

  • MMVAs

  • The Kardashians (E!)

  • Chelsea Lately (E!)

  • Degrassi (MTV)

  • Teen Wolf (MTV)

  • Awkward (MTV)

  • The Real World (MTV)

  • Catfish (MTV)

  • None

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4. Do you want to be notified with updates about the shows you are a fan of?

  • Yes

  • No

5. Do you want to be notified about the latest news, concerts, cool offers and events happening at Much, MTV, E! or from our friends?

  • Yes

  • No

6. How do you typically watch your favourite shows? (choose the option that most applies to you)

  • On TV, live when it airs

  • On TV after I PVR it

  • Online

  • On a tablet

  • On my phone

7. Which of the following sites do you visit to watch shows online? (choose all that apply)

  • Much.ca

  • MTV.ca

  • Eonline.ca

  • M3tv.ca

  • None, I get my shows elsewhere.
    What site?
    (don't worry we won't tell anyone):

  • I don't watch shows online

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8. What type of phone do you have?

  • iPhone

  • Android

  • Blackberry

  • Windows

  • Other:

9. If Much created a daily newsletter of pop culture news, events and updates, would you subscribe?

  • Yes

  • No

10. Which of the following sites do you visit for pop culture, music and/or entertainment news and information? (choose all that apply)

  • Buzzfeed

  • Gawker

  • Perez Hilton

  • TMZ

  • ONTD

  • The Huffington Post

  • Just Jared / Just Jared Jr.

  • Jezebel

  • Too Fab

  • E! Online

  • The Hollywood Gossip

  • Much.ca

  • MTV.ca

  • Eonline.ca

  • M3tv.ca

  • Other:

  • I don't care about pop culture news, music and/or entertainment news and information

11. Which of these pop culture sites do you visit regularly (more than five times a month)? (choose all that apply)

  • Buzzfeed

  • Gawker

  • Perez Hilton

  • TMZ

  • ONTD

  • The Huffington Post

  • Just Jared / Just Jared Jr.

  • Jezebel

  • Too Fab

  • E! Online

  • The Hollywood Gossip

  • Other:

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12. How often do you visit Much.ca?

  • Multiple Times a Day

  • Daily

  • A couple times per week

  • A couple times per month

  • A few times per year

13. When you visit Much.ca, do you log in to your MuchCloser Account?

  • Yes, Always

  • Sometimes

  • Only when entering a contest and I am required to

  • Rarely

  • This is my first time

14. How important are MuchCloser points and badges to you?

  • Very Important

  • Somewhat Important

  • Not that Important

  • Don't care about them at all

15. What rewards and incentives would you most like to receive from your MuchCloser points? (choose one)

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  • Free concert tickets or no service fees on tickets

  • Special offers and discounts from our sponsors and friends

  • Much Merchandise

  • Artist Meet and Greets

  • Transfer your points to other loyalty programs

  • Other:

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16. What do you come to Much.ca for? (choose all that apply)

  • Watch Shows

  • Watch Music Videos

  • Read articles and news

  • Find out tune-in information about our shows

  • Photos and reviews

  • Enter Contests

  • Other:

17. What kind of music news do you want Much to tell you about:

  • Pop culture and main stream artists

  • New artists

  • Hip Hop

  • Rock and Alternative

  • Other:

18. Which social networks do you use often? (choose all that apply)

  • Facebook

  • Twitter

  • Instagram

  • Tumblr

  • Pintrest

  • Other:

19. Do you follow Much on any of these social networks? (choose all that apply)

  • Facebook

  • Twitter

  • Instagram

  • Tumblr

  • YouTube

We always love your feedback. Is there anything you would like to tell us about how we are doing? What you'd like to see more of on Much or on Much.ca?

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Drake solidifies his place in music history with Take Care

November 16th, 2011

Need to Know: Toronto-born and raised Aubrey Graham, also known as Drake, has had one of the most notable rises to fame in recent years. Though his first two mixtapes founded his intense following, including mentor Lil’ Wayne, it was 2009’s So Far Gone that gained the respect of critics, the industry, and mainstream audiences. In between touring, songwriting and contributing hooks for some of the biggest names in music, Drake signed to Lil’ Wayne’s Young Money Entertainment. His subsequent 2010 debut, Thank Me Later, showcased Drake’s ability to appeal to both the underground and commercial fans, spawning hits like Over and Fancy and reaching platinum status. Although Drizzy remained present in the industry in 2011, with contributions to tracks by Rihanna, Nicki Minaj, Jamie Foxx, DJ Khaled and Lil’ Wayne, he moved away from promoting Thank Me Later in favour of working on his follow up and has remained fairly mum on the details. There’s been a growing thirst for more work from the Canada native, especially after various leaked tracks from the sophomore sessions during the summer, making Take Care one of the most anticipated records of the year.

In 100 Words or So: It is extremely satisfying to see an artist come full circle, especially when they return to the elements that made them great, while simultaneously enhancing them with the lessons learned from the journey, which is exactly what Take Care is all about. Lyrically, the themes of the endless pursuit of greatness and the accompanying challenges of money, women, fame and haters are fairly familiar. This time around, however, there is a notable confidence and pride in himself, his music, and the OVOXO crew, all of which contribute to the bolder claims and more honest revelations, as well as a stronger sense of artistry found on the record. Noah ‘40’ Shebib’s perfected dark slow-to-mid tempo production, along with vocals contributed by Chantel Kreviazuk, Rihanna, and The Weeknd, is key to experiencing the worldliness of Take Care. Verses from Kendrick Lamar, Nicki Minaj, Lil’ Wayne, and Andre 3000 do not overshadow, but instead reinforce Drake’s Rap-R&B narrative, one which is so strong that it carries the entire album at an even, unified pace, ensuring that every track delivers. While Thank Me Later proved that Drake had a place in the game, Take Care solidifies his ability to expand it further, making him a far more significant player than anyone may have anticipated.

Best Tracks: Take Care, Crew Love, Underground Kings, HYFR, Marvin’s Room, Make Me Proud, Lord Knows

RIYL: J.Cole, Kendrick Lamar, Kid Cudi

Rating: 9/10

Buy, Download, Steal or Don’t Bother: Buy, Buy, BUY!

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