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Emeli Sande reveals struggle with record labels in video for Clown

January 28th, 2013

It’s difficult to believe that Emeli Sande ever had trouble getting a record deal. The talented UK singer left her profession in medicine to release her debut album Our Version of Events and quickly became a music industry darling, winning countless awards like the 2012 Brit Award for Critic’s Choice. Sande’s latest video for her song Clown is a dramatic reenactment of her trials with record labels at the start of her career.

Emeli posted a description of for new video on her Vevo page, saying “It’s about how I felt when I was trying to get signed, I was going for all these meetings and people were looking at me like ‘What do we do with you’? It’s about not allowing yourself to be judged by others or to be taken for an idiot. I feel the video reflects that”.

Don’t miss Emeli, along with One Direction, Mumford and Sons, Taylor Swift, Justin Timberlake, Muse, Robbie Williams and Ben Howard when they perform at the 2013 Brit Awards on Wednesday, February 20 at 10E/7P on MUCH.

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