Fresh Video Review – Avril Lavigne ‘Alice (Underground)’ | MuchMusic.com

Fresh Video Review – Avril Lavigne ‘Alice (Underground)’

February 23rd, 2010

Avril/Alice

Love her or hate her, Avril Lavigne has done a solid job of making a career for herself based on music that she’s written. Alice (Underground) is no exception. The singer approached Tim Burton with her idea for the song and upon hearing the final version, Burton agreed that the song was perfect for the movie and has given it the green light to play during the ending credits. As far as impressive thumbs ups goes, Burton’s is at the top!

Check out a full review and the video, after the jump!

The video for Alice Underground was made before either Lavigne or director Dave Meyers had seen the entire film. The idea for the video was a collaboration between the two. According to Meyers, Avril wanted scenes of her playing the piano to be included in the video to show that she wrote the lyrics and music for the song, a feat that is uncommon in the pop music industry.

The concept of the video includes Lavigne playing the character of Alice (Avril-Alice, Alice-Avril, seems plausible). Avril follows a bunny into a forest and falls down the rabbit hole, where she meets the characters of Wonderland. Director Meyer did an amazing job of setting the colour, light, and background of the music video to match the actual movie perfectly. In one scene, Avril is sitting at a table with Johnny Depp’s Mad Hatter character, and the seamlessness between the music video and the movie scene is flawless. How dey do dat? I would like to splice scenes of Johnny Depp into my family videos. You can marry relatives in Canada, right?

The music video relies a little too heavily on shots of Avril running in slow motion throughout the forest and hiding behind trees. At some points, it looks as though she is auditioning for the next Twilight film. But, overall this is one of Lavigne’s strongest videos, and one of the best uses of movie scenes in a soundtrack song that I have seen. Rather than just throw movie clips in between shots of the artist playing their song, Meyers creates a music video that appears to have been shot at the same time as the movie. Not an easy task, especially when trying to fuse a music video with a film director that is so distinct, but Alice (Underground) achieves this matching guise.

Artist: Avril Lavigne
Album: Alice in Wonderland Soundtrack
Label: Walt Disney
Director: Dave Meyers

Tags: Alice (Underground), Alice In Wonderland, avril lavigne, Dave Meyers, Johnny Depp, Tim Burton