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May 24th, 2011
After the success of his unisex “My World” fragrance, the ‘Biebs is set to release another new scent, this time targeted at teen girls. The new fragrance is called “Someday” and is described as having a “fruity gourmand” smell (think berries and flowers and citrus). In addition to perfume, the collection will also include body lotion and a hair mist (that allows you to lightly spritz the scent into your hair).
Prices for the new fragrance line will range between $20-$60 and a percentage of sales will go toward Bieber’s favorite charities, including Pencils of Promise which builds schools, and the Make-A-Wish Foundation.
The “Someday” collection doesn’t come out until the fall but we’ve got a sneak peek at the packaging which features a glass bottle accented by plastic heart-shaped flowers. The box, meanwhile, features Justin’s autograph, along with even more hearts, in a ripple-type effect. We’ve also got your first look at the commercial for “Someday,” which features model Dree Hemingway (great-granddaughter of author Ernest Hemingway).
What do you think of Justin’s new fragrance? Will you be picking it up? Tweet us your thoughts @trendingtheshow.
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