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Go behind the scenes on Jesse McCartney’s commercial

April 18th, 2011

We first told you about Jesse McCartney’s new women’s fragrance, “Wanted by Jesse,” back in February and now we’ve got a first look at Jesse filming the perfume’s campaign. Jesse was on-set in Santa Monica, California earlier this year shooting a commercial for “Wanted.” The concept was a red carpet premiere where a lucky lady (played by model Edurne Ganem) catches Jesse’s eye (and nose?).

“Wanted by Jesse” is described as a feminine, flirty scent for women that combines notes of Bergamot and chilled apple, along with jasmine, rose blossoms and cedarwood. Jesse says he wanted the perfume to have “energy and sparkle” to really ignite the senses. The fragrance is set to hits stores later this year. In the meantime, check out this behind the scenes video of Jesse shooting the new campaign:

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