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March 30th, 2012
H&M is probably one of my biggest closet staples, so I’m happy to say that the rumours are true: H&M is launching a new, upscale retail chain.
If you didn’t already know, H&M has already launched on separate chain called COS. Exclusively available in Europe, COS is a little more expensive, but focuses much more on fit and fabric, as opposed to the trendy, ever-nautical sartorial style of H&M. Think Banana Republic to The Gap (same company, different brands). And now, they have another one in the works.
I wonder what kind of clothes they’ll be putting out with this one. Will we be able to mix and match with other H&M products? And the bigger question is, will it be available in Canada? Hope so! We do share the same Queen!
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-Jay de Belen