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Hollerado challenge OK Go for coolest video of the year

October 5th, 2010

Band: Hollerado
Song: Americanarama
Label: Royal Mountain Records/Arts and Crafts
Director: Greg Jardin

Canadian rock-indie band Hollerado made a pretty sweet video for their song Americanarama in 2008. But why make a sweet video when you can make a holycrappershowdeydodat video?! Hollerado did just that when they remade Americanarama off their February 2010 release, Record in a Bag. OK Go may be the reigning kings of the low-budget, innovative music video (Here It Goes Again), but Hollerado have definitely thrown their hat in the ring.

The video took days of preparation to make the 420 sequences move seamlessly throughout one extreme slow-motion shot that was later sped up. While shooting the video, Americanarama was slowed down by 400% in order to give the 24 stage hands enough time to complete all of the sequences, meaning Hollerado performed their song four times slower than its normal rate, taking thirteen minutes to complete the entire video in one take.

Check out the amazing video for Americanarama here and check out info for Hollerado’s upcoming North American tour and make sure you check the guys out when they rock a city near you!

Hollerado Live On Tour With Free Energy

10/12/10 – Portland, ME @ Space
10/13/10 – Providence, RI @ Jerky’s Music Hall
10/14/10 – Burlington, VT @ Club Metronome
10/16/10 – Toronto, ON @ The Horseshoe
10/18/10 – Columbus, OH @ The Summit
10/19/10 – Nashville, TN @ The End
10/20/10 – St. Louis, MO @ The Old Rock House
10/21/10 – Kansas City, MO @ The Record Bar
10/23/10 – Austin, TX @ The Mohawk
10/25/10 – Phoenix, AZ @ Rhythm Room
10/26/10 – San Diego, CA @ 710 Beach Club
10/28/10 – West Hollywood, CA @ The Troubadour
10/29/10 – San Francisco, CA @ Slims
10/30/10 – San Jose, CA @ The Blank Club
11/10/10 – Portland, OR @ Doug Fir Lounge
11/11/10 – Seattle, WA @ The Crocodile Café
11/12/10 – Vancouver, BC @ The Media Club
11/14/10 – Edmonton, AV @ The Pawn Shop
11/15/10 – Calgary, AB @ The Republik
11/16/10 – Saskatoon, SK @ Amigos
11/17/10 – Winnipeg, MB @ The Pyramid

11/18/10 – Minneapolis, MN @ 400 Bar
11/19/10 – Chicago, IL @ Shazam
11/20/10 – Indianapolis, IN @ Radio Radio
11/21/10 – Cleveland, OH @ Grog Shop
11/22/10 – Albany, NY @ Valentines
11/23/10 – Boston, MA @ Paradise Rock Club
11/24/10 – New York, NY @ Bowery Ballroom
11/26/10 – Brooklyn, NY @ Music Hall Of Williamsburg
11/27/10 – Philadelphia, PA @ Theater of Living Arts
12/01/10 – Washington DC @ Rock And Roll Hotel

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