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1. Which of these channels do you get through your cable package at home? (choose all that apply)

  • Much

  • MTV

  • E!

  • M3

  • None

2. Which of these channels do you watch regularly (more than 5 times a month)? (choose all that apply)

  • Much

  • MTV

  • E!

  • M3

  • None

3. Which of these shows would you say you're a fan of? (choose all that apply)

  • Pretty Little Liars (M3)

  • Ravenswood (M3)

  • Reign (M3)

  • The Vampire Diaries (M3)

  • Arrow (M3)

  • Video On Trial (Much)

  • Today's Top Tens (Much)

  • The Much Countdown (Much)

  • Tosh.0 (Much)

  • Workaholics (Much)

  • South Park (Much)

  • Conan (Much)

  • Late Night with Jimmy Fallon (Much)

  • MMVAs

  • The Kardashians (E!)

  • Chelsea Lately (E!)

  • Degrassi (MTV)

  • Teen Wolf (MTV)

  • Awkward (MTV)

  • The Real World (MTV)

  • Catfish (MTV)

  • None

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4. Do you want to be notified with updates about the shows you are a fan of?

  • Yes

  • No

5. Do you want to be notified about the latest news, concerts, cool offers and events happening at Much, MTV, E! or from our friends?

  • Yes

  • No

6. How do you typically watch your favourite shows? (choose the option that most applies to you)

  • On TV, live when it airs

  • On TV after I PVR it

  • Online

  • On a tablet

  • On my phone

7. Which of the following sites do you visit to watch shows online? (choose all that apply)

  • Much.ca

  • MTV.ca

  • Eonline.ca

  • M3tv.ca

  • None, I get my shows elsewhere.
    What site?
    (don't worry we won't tell anyone):

  • I don't watch shows online

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8. What type of phone do you have?

  • iPhone

  • Android

  • Blackberry

  • Windows

  • Other:

9. If Much created a daily newsletter of pop culture news, events and updates, would you subscribe?

  • Yes

  • No

10. Which of the following sites do you visit for pop culture, music and/or entertainment news and information? (choose all that apply)

  • Buzzfeed

  • Gawker

  • Perez Hilton

  • TMZ

  • ONTD

  • The Huffington Post

  • Just Jared / Just Jared Jr.

  • Jezebel

  • Too Fab

  • E! Online

  • The Hollywood Gossip

  • Much.ca

  • MTV.ca

  • Eonline.ca

  • M3tv.ca

  • Other:

  • I don't care about pop culture news, music and/or entertainment news and information

11. Which of these pop culture sites do you visit regularly (more than five times a month)? (choose all that apply)

  • Buzzfeed

  • Gawker

  • Perez Hilton

  • TMZ

  • ONTD

  • The Huffington Post

  • Just Jared / Just Jared Jr.

  • Jezebel

  • Too Fab

  • E! Online

  • The Hollywood Gossip

  • Other:

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12. How often do you visit Much.ca?

  • Multiple Times a Day

  • Daily

  • A couple times per week

  • A couple times per month

  • A few times per year

13. When you visit Much.ca, do you log in to your MuchCloser Account?

  • Yes, Always

  • Sometimes

  • Only when entering a contest and I am required to

  • Rarely

  • This is my first time

14. How important are MuchCloser points and badges to you?

  • Very Important

  • Somewhat Important

  • Not that Important

  • Don't care about them at all

15. What rewards and incentives would you most like to receive from your MuchCloser points? (choose one)

  • Early and special access to concerts and events at Much

  • Free concert tickets or no service fees on tickets

  • Special offers and discounts from our sponsors and friends

  • Much Merchandise

  • Artist Meet and Greets

  • Transfer your points to other loyalty programs

  • Other:

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16. What do you come to Much.ca for? (choose all that apply)

  • Watch Shows

  • Watch Music Videos

  • Read articles and news

  • Find out tune-in information about our shows

  • Photos and reviews

  • Enter Contests

  • Other:

17. What kind of music news do you want Much to tell you about:

  • Pop culture and main stream artists

  • New artists

  • Hip Hop

  • Rock and Alternative

  • Other:

18. Which social networks do you use often? (choose all that apply)

  • Facebook

  • Twitter

  • Instagram

  • Tumblr

  • Pintrest

  • Other:

19. Do you follow Much on any of these social networks? (choose all that apply)

  • Facebook

  • Twitter

  • Instagram

  • Tumblr

  • YouTube

We always love your feedback. Is there anything you would like to tell us about how we are doing? What you'd like to see more of on Much or on Much.ca?

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How I Met Your Mother pays homage to MuchMusic

February 5th, 2013

Last night’s episode of How I Met Your Mother was ‘maple themed’, with Vancouver-born actress Colbie Smulder’s character Robin Scherbatsky having more of her past as Canadian teen pop singer Robin Sparkles explored on the show. In the episode, titled P.S. I Love You, Scherbatsky’s fiance Barney Stinson, played by Neil Patrick Harris, finds an old episode of Behind The Tunes, the ‘MuchMusic version’ of VH1′s Behind the Music, which chronicled Robin’s move from pop to grunge singer.

The episode featured an impressive list of Canadian entertainers, including Jason Priestly, Alan Thicke, kd Lang, Geddy Lee and Paul Schaffer, who all acted as themselves while remembering Robin Sparkles transition to Robin Daggers. And if there was any question over whether Robin’s evolution from a pop singer to the princess of grunge was based on Alanis Morissette, Dave Coulier’s hilarious reassurance to the camera that Sparkle’s break up song was not about him definitely sealed the comparison (Morissette’s You Oughta Know is widely believed to have been written about her relationship with Coulier).

With many Canadian references, including an entire scene in Tim Hortons, an album reaching ‘maple’ status, and celebrities remembering what donut they were eating when Sparkles had a break down during the Grey Cup, the honey glaze on the timbit was definitely the numerous references to MuchMusic. Thank you, How I Met Your Mother. Expect our politely worded note along with a box of Dutchies shortly.

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