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January 5th, 2012
Fragrances, clothing lines, jewellery and shoes are so last year. This year, if you want to get your name out there, you’ve gotta design a car. And will.i.am is already ahead of the game as he unveiled his new automobile, Iamauto (I. Am. Auto) on The Tonight Show with Jay Leno.
He described his new project as a way to create more jobs for the area of Los Angeles where he grew up. He’s investing in the design of the car in East L.A. to help with the joblessness that’s affecting the community.
“I’m a big technology freak and a geek and I invested my money in building my own vehicle ’cause I want to bring jobs to the ghetto that I come from…I invested in making a demo to start the Black Eyed Peas, now I want to invest to have a car company in the neighborhood where I come from,” he shared.
Car is white and futuristic looking, and comes with a Beats by Dr. Dre sound system built in. Will.i.am will release his solo album #willpower later this year.
The image above comes from the site Rapup.com.Tweet