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Jacob Hoggard talks new Hedley

October 6th, 2009


Jacob Hoggard took some time after Hedley appeared on Monday’s MOD to discuss the meaning of the band’s new single, “Cha-Ching.”

“’Cha-Ching’ is about anybody who’s ever thought about trying to get famous or even just considered the amount of distractions that people are faced with on a day-to-day basis,” he said.

“There’s so much that can keep us from thinking about probably what’s a lot more positive or what somebody could do to make a difference in the world, not that that’s the message of the song but ‘Cha-Ching’ is just about what some people will do to get famous and how far they’ll go.”

He also explained why Hedley’s upcoming album The Show Must Go has him extremely excited.

“Our new album, I’m so happy with our new album. I’m really glad that the band is not afraid to take on a project that we’re not sure of how it’s going to end. As opposed to saying okay let’s do the same thing we did last time because we’ll be sure of the outcome. So in one respect I’m glad that we really pushed ourselves and this is a really personal album for us probably the most honest. I don’t mean we’ve really matured and evolved as artists and you know were just getting older and bla bla bla but ya no it really is a personal album so I’m really excited for it to finally come out and people to hear it.”

He is a bit worried however – the album comes out on November 17th, the same day as Justin Bieber’s debut.

“Oh, we’re f**ked then.”

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