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Justin Bieber is the new face of Proactiv

August 9th, 2010

Teen heart throb Justin Bieber has been named the newest spokesperson for acne-fighting skincare brand Proactiv, the company announced today. Like Katy Perry and Jessica Simpson before him, The Biebs will star in his own marketing campaign for the brand including commercials.

Bieber released a statement saying:

This is kind of a way I can give back to my fans, by letting them know I use Proactiv and that it’s really easy – 1, 2, 3 and you’re done. My fans already know I’m just a regular kid, except the stuff about my life that’s not regular… like performing to thousands of kids and always being in the spotlight. But, I know that for a teenager, it doesn’t matter how many people are looking at you, you don’t want acne on your face.

Check out a preview of The Biebs’ first commercial for Proactiv below!

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