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Justin Bieber launching his own fragrance

October 25th, 2010

He’s already launched his own nail polish, so why not do a fragrance?

It’s official: you will be able to smell just like Justin Bieber… or least smell like something that comes from a bottle with his name on it.

According to WWD, the 16-year-old has teamed up with Etoile Nation Beauty for a line of scented wristbands and dog tags infused with a fragrance that’s totally unisex (you can wear it too guys!).

Wait, dog tags and wristbands? “The scent is embedded into the accessories through a patented resin technology that is designed to hold the scent for up to one year,” the site explains. “The My World collection will feature four different designs including Icon, Energy, Tour and Web and will hit Wal-Mart stores beginning on Black Friday (November 26).”

Bieber gave a quote about the scent, saying “They actually brought me a bunch of stuff to smell today. One of them smelled too young, too fruity. One was really good. I actually like the Britney Spears perfume on girls. It smells good.”

The best news? It will only cost you $10.

So what does it smell like? Here’s what you can expect: “a combination of top notes of bergamot, lychee and pomegranate, a heart of cedar glimmers and a drydown of musk.”

Mmm… sounds unisexy!

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