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April 6th, 2011
Justin Bieber’s been a bit of a trend-setter with his super cute haircut, but now he’s trying to get “scented dog tags” #trending as well. The Biebs is expanding his My World dog tag collection that he launched back in November with two new designs. The two new additions, One Less Lonely Girl and Never Say Never, are infused with a pomegranate scent and will retail for $10 in stores. The tags have a special technology that allows the scent to stay around for up to one year!
Justin release his first-set of scented dog tags last fall and named them “icon,” “energy,” “tour” and “web.” And starting next month, fans will be able to customize their own dog tags from the collection as well…although those will cost you 100 bucks.
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