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January 5th, 2012
Kanye West has launched a new design company. Taking the name from his late mother, Dr. Donda West, the launch of Donda will bring together 22 different fields to collaborate and brainstorm the design of products and experiences that we all need and want.
According to Rapup.com West explains he’s “assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts, app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist, doctors, scientist, teachers” to “make products and experiences that people want and can afford“.
And he’s been tweeting up a storm promoting his new company. He’s also issued an invitation to anyone who wants to contribute. According to West, “I want to put creatives in a room together with like minds that are all waaaay doper than me“. If you think you have what it takes, you can email him at contactDONDA@gmail.com.Tweet