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October 31st, 2012
If you want to smell like Lady Gaga, you can. But what if you want to drink like Lady Gaga? Never fear, we got your solution (literally). Lady Gaga’s manager and famed photographer Terry Richardson are tied to a new type of drink that’s not quite soda and not quite juice. Pop Water is a “new beverage will be marketed as a healthier alternative to sugary soft drinks. An 11.2 oz can will contain 30 calories and 7 grams of sugar. Initial flavors will include apple, orange, pineapple and grape.”
Though Lady Gaga hasn’t been tied exclusively with the label yet Troy Carter, Lady Gaga’s manager, is the man behind Pop Water. Troy explained that Pop Water wants to take their celebrity endorsements seriously saying, “The idea is not to be just an endorsement but to be a part of people’s lives.” Carter continued, “endorsements, where they’re just one-offs feels like the artists just got a check for it. For us, we set out to make something that’s a lot healthier than what’s in the market. It’s really hard to get 30 calories to taste good.”"
Watch Lady Gaga’s video for Yoü And I here and tell us if you’d drink Pop Water in the comments section.Tweet