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Finale Friday 9E/6P
October 2nd, 2012
Lana Dey Rey might make you want to buy some H&M, but will you want to drive a Jaguar now too? Lana’s track Burning Desire has been used for the background of the latest Jaguar F-Type commercial. The video which almost upsettingly does not feature Lana shows a pseudo-drag race through a winding road in a rough landscape. Looks like Lana has a penchant for including cars in her videos, as you can spot her riding in her videos for Born To Die, Summertime Sadness, and National Anthem as well as clips of cars or road trips in her original videos for Blue Jeans and Video Games. So I guess the partnership with Jaguar is only natural?
Check out the television spot here and the soundtrack featuring Lana Del Rey’s Burning Desire.
And watch Lana perform Video Games at the launch for the Jaguar F-Type here.
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