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Live Earth T.O.: The Beginning Is Nigh!

July 6th, 2007

I’m sitting in a buzzing Much HQ at the corner of Queen & John in Downtown Toronto – and we’re about an hour and a quarter to showtime! The building is done up with LCD screens so that passers-by can get a quick overview of what’s happening all over the world (stop by to say hi, whydoncha!)

Tech people are racing around putting final touches on the 6-channel, 6-control room, 7-continent, 8-concert, 29-hour, high-definition uber-broadcast.

Canada AM’s Seamus O’Regan and Much’s Hannah Simone are rehearsing the show opening.

Graphics operators, sound people, camera peeps, lighting dudes and be-suited executives are milling about, all keen to be a part of what should be a monumental production.

Oh and lest I forget, we here at MuchMusic.com are already bringing you live blogs and photos direct from New York and London.

What can you expect from us over the next day or so? Look for blogs tonight and tomorrow from Alexisonfire, Cancer Bats, Rise Against, Dolores O’Riordan, Eva Avila, Kalan Porter and more – plus, as I said before, the best liveblogs and photos direct from all over the world.

It should be a wild ride! Stay tuned…

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