blog.MuchMusic.com www.MuchMusic.com

Kelly Osbourne is back as the face of Madonna’s clothing line “Material Girl,” striking a pose in the New York City-inspired ads for the fall 2011 collection.

The new campaign was shot along the streets (and skyscrapers) of New York a few months ago to reflect the different sides of the “Material Girl.” The ads were styled by Madonna’s daughter Lola, and features Kelly in 80s and British mod-inspired looks, paired with colourful boho accessories.

Kelly says she was honored to be asked back to front the campaign. She says, “I’m really enjoying being the face of Material Girl. I love being part of a brand for girls and having the opportunity to work with Lola, who has an amazing fashion instinct.”

And the feeling was mutual from the mother-daughter design team, who added, “We have both enjoyed working with Kelly and are thrilled to have her on board for the launch of the fall 2011 collection.”

What do you think of Kelly’s new ads for “Material Girl?” Are you liking the new collection? Tweet us your thoughts @trendingtheshow.

Watch a new episode of #trending every Friday night at 6PM ET only on MuchMusic!

Tags: #trending, fashion, kelly osbourne

Posted on Thursday, June 30th, 2011 at 11:28 am by Tim and is filed under #trending, fashion.

Related Articles:

• Kelly Osbourne becomes a Material Girl for Madonna
• Kelly Osbourne Jewelery Line Coming!
• Kelly Osbourne Obsessed With Nude Heels & Material Girls
• Sleep Like A Material Girl
• Madonna and Lourdes start fashion line