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Finale Friday 9E/6P
September 6th, 2012
Not only is Alicia Keys a singer, actress, mother, and all-around cool chick, she has to add “shoe designer” to the list? Alicia Keys and Reebok have partnered up for a collection designed and inspired by Alicia’s love affair with her 5411′s. Alicia told People Magazine that she “has been a fan forever, since [she] was a little girl — that’s been [her] flow, [her] style.” “I can see people wanting to rock them, love wearing them,” Alicia revealed. “It all feels really great, and speaks to who I am and what I love.”
Alicia’s campaign will launch tonight at the 2012 MTV Video Music Awards during a commercial break featuring Alicia and the shoes. Alicia commented, “Premiering the commercial during the VMAs is so cool, because [the campaign] is really about the strength of women. I’m always struggling to balance my life, family career — and figure out how the hell to get to the gym,” Alicia candidly joked. “I love how the commercial really speaks to embracing how powerful and wonderful you are, exactly how you are.”
Catch Alicia Keys when she performs a new single from Girl On Fire at the 2012 MTV VMAs, airing at 8pm ET/ 5pm PT on MUCH tonight!Tweet