Much and Virgin Mobile’s RE*Generation want to make change at The Big Jingle

December 5th, 2013


You’re probably reading this from the comfort of your own home, so it might come as a surprise to know that right this very second, 65,000 Canadian youth don’t have a place to call home. The time to act is now and you can do that by supporting Virgin Mobile’s RE*Generation movement at

The RE*Generation movement makes it super easy to support:

1. You can use your pocket change to create change by setting up your Virgin Mobile bill to add a monthly $1 charge to go towards supporting Canadian youth. Quite literally it’s Change For a Dollar.

2. You can even help by texting REGEN to 30333 to donate $5 to the RE*Generation movement

3. AND for those of you going to Much Presents: The Big Jingle in support of Virgin Mobile’s RE*Generation, know that $1 from every ticket sold will go to RE*Generation partner Eva’s Initiatives. And guess what? Much and Live Nation are matching all donations made throughout the concert.

Who knew a little bit of change could make some big changes? Since 2008, Virgin Mobile has raised $2.5 million for RE*Generation through various campaigns, but there is so much more to do. Join the movement by checking out

Much Presents: The Big Jingle in support of Virgin Mobile’s RE*Generation is going down at the Air Canada Centre in the heart of Toronto on December 7 at 4:30PM. Get your tickets here! Can’t make it to Toronto? You can watch the party online on our live stream on December 7 and on-air December 14 at 6E/3P!

Hedley, Anything

Posted: Thursday, December 5th, 2013 at 10:00 am by



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