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July 22nd, 2010
Yesterday we saw Katy Perry uncover the cover of her new album, Teenage Dream, via a live webcast on Ustream. Now we’re being told that the physical copy of the CD will come with a special smell.
Ironically enough, the CD will not smell like Katy’s new fragrance (more on that below), but cotton candy and marshmallow thanks to a treatment on the packaging. Considering the video for “California Gurls” and that yummy album cover, the scent makes a lot of sense.
As for the fragrance, Katy has named it Purr. For some reason it won’t smell like cotton candy and marshmallow, but “contains peach nectar, apple, green bamboo, jasmine blossom and vanilla orchid.” Sweet!
In a statement, Katy defended Purr against all of the other celebrity perfumes out there.
“There are amazing fragrances backed by other celebrities, but what I’m bringing is not like any other,” she said. “It wasn’t just like, ‘I love gardenias.’ That would have been the easy route. I really wanted to develop a scent that was completely unlike anything I’d smelled before and not one that smelled like a knockoff of another scent. I’d never want to do anything ‘just because.’
“I have about 50 fragrances and I’m intrigued by the mystique scent has. I saw a lot of my peers getting into this world, and, as with my music, I thought I could bring my touch to the category and make it competitive.”
As for the name, Katy said it’s because “I’m a very lyrical-based person, and the whole ‘purr’ thing kept coming back – the sound is in perfume, perfect, even Perry if you say it a certain way. It just seemed logical. The hardest part was keeping it under wraps for a year during the development process. I kept wanting to tell someone!”Tweet