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1. Which of these channels do you get through your cable package at home? (choose all that apply)

  • Much

  • MTV

  • E!

  • M3

  • None

2. Which of these channels do you watch regularly (more than 5 times a month)? (choose all that apply)

  • Much

  • MTV

  • E!

  • M3

  • None

3. Which of these shows would you say you're a fan of? (choose all that apply)

  • Pretty Little Liars (M3)

  • Ravenswood (M3)

  • Reign (M3)

  • The Vampire Diaries (M3)

  • Arrow (M3)

  • Video On Trial (Much)

  • Today's Top Tens (Much)

  • The Much Countdown (Much)

  • Tosh.0 (Much)

  • Workaholics (Much)

  • South Park (Much)

  • Conan (Much)

  • Late Night with Jimmy Fallon (Much)

  • MMVAs

  • The Kardashians (E!)

  • Chelsea Lately (E!)

  • Degrassi (MTV)

  • Teen Wolf (MTV)

  • Awkward (MTV)

  • The Real World (MTV)

  • Catfish (MTV)

  • None

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4. Do you want to be notified with updates about the shows you are a fan of?

  • Yes

  • No

5. Do you want to be notified about the latest news, concerts, cool offers and events happening at Much, MTV, E! or from our friends?

  • Yes

  • No

6. How do you typically watch your favourite shows? (choose the option that most applies to you)

  • On TV, live when it airs

  • On TV after I PVR it

  • Online

  • On a tablet

  • On my phone

7. Which of the following sites do you visit to watch shows online? (choose all that apply)

  • Much.ca

  • MTV.ca

  • Eonline.ca

  • M3tv.ca

  • None, I get my shows elsewhere.
    What site?
    (don't worry we won't tell anyone):

  • I don't watch shows online

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8. What type of phone do you have?

  • iPhone

  • Android

  • Blackberry

  • Windows

  • Other:

9. If Much created a daily newsletter of pop culture news, events and updates, would you subscribe?

  • Yes

  • No

10. Which of the following sites do you visit for pop culture, music and/or entertainment news and information? (choose all that apply)

  • Buzzfeed

  • Gawker

  • Perez Hilton

  • TMZ

  • ONTD

  • The Huffington Post

  • Just Jared / Just Jared Jr.

  • Jezebel

  • Too Fab

  • E! Online

  • The Hollywood Gossip

  • Much.ca

  • MTV.ca

  • Eonline.ca

  • M3tv.ca

  • Other:

  • I don't care about pop culture news, music and/or entertainment news and information

11. Which of these pop culture sites do you visit regularly (more than five times a month)? (choose all that apply)

  • Buzzfeed

  • Gawker

  • Perez Hilton

  • TMZ

  • ONTD

  • The Huffington Post

  • Just Jared / Just Jared Jr.

  • Jezebel

  • Too Fab

  • E! Online

  • The Hollywood Gossip

  • Other:

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12. How often do you visit Much.ca?

  • Multiple Times a Day

  • Daily

  • A couple times per week

  • A couple times per month

  • A few times per year

13. When you visit Much.ca, do you log in to your MuchCloser Account?

  • Yes, Always

  • Sometimes

  • Only when entering a contest and I am required to

  • Rarely

  • This is my first time

14. How important are MuchCloser points and badges to you?

  • Very Important

  • Somewhat Important

  • Not that Important

  • Don't care about them at all

15. What rewards and incentives would you most like to receive from your MuchCloser points? (choose one)

  • Early and special access to concerts and events at Much

  • Free concert tickets or no service fees on tickets

  • Special offers and discounts from our sponsors and friends

  • Much Merchandise

  • Artist Meet and Greets

  • Transfer your points to other loyalty programs

  • Other:

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16. What do you come to Much.ca for? (choose all that apply)

  • Watch Shows

  • Watch Music Videos

  • Read articles and news

  • Find out tune-in information about our shows

  • Photos and reviews

  • Enter Contests

  • Other:

17. What kind of music news do you want Much to tell you about:

  • Pop culture and main stream artists

  • New artists

  • Hip Hop

  • Rock and Alternative

  • Other:

18. Which social networks do you use often? (choose all that apply)

  • Facebook

  • Twitter

  • Instagram

  • Tumblr

  • Pintrest

  • Other:

19. Do you follow Much on any of these social networks? (choose all that apply)

  • Facebook

  • Twitter

  • Instagram

  • Tumblr

  • YouTube

We always love your feedback. Is there anything you would like to tell us about how we are doing? What you'd like to see more of on Much or on Much.ca?

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New.Music.Live.: Celebrities Die For World AIDS Day

December 1st, 2010

If you’re anything like me, you love getting Facebook and Twitter updates from your favourite celebrities, like Lady Gaga and Kim Kardashian.

But, that isn’t the case today because some of our favourite celebrities, like Gaga, Kim, Justin Timberlake, Usher, Alicia Keys and many more, have declared themselves “digitally dead”.

That is, they are not communicating over Facebook or Twitter. Ever. Unless you make a donation to buy their life back.

It’s all part of the “Buy Life” campaign, championed by Alicia Keys. The goal is to raise $1 millions to help AIDS victims in India and Africa, and until then, none of the celebrities involved will return to their online personas.

If you go to their Facebook and Twitter accounts you’ll see fashionably morbid photos of the all the celebrities involved either in coffins, or as a memorial photo.

It’s a pretty interesting and pretty smart concept. Social networking has not only changed the way we communicate, but also the way we raise awareness for social causes.

The HIV/AIDS epidemic is sadly worse than it’s ever been. Currently, there are 33 million people living with the virus worldwide, and 2 million of those are children. And there is still no cure.

Alicia hopes the internet campaign will help save lives. In a statement, she said “We ‘die’ so they can live! The ‘digital deaths’ of these high profile personalities from the film, television, music and fashion worlds, will hopefully make people aware that the importance placed on one of our favorite celebs is also the attention needed for the millions suffering in Africa and India. We’re digitally dying to give real life.”

So, if you’re a fan of any of these celebrities, or if you just want to make a difference, head over to Buylife.org and donate. All you need is $10. And hopefully one day, HIV/AIDS will be a gross chapter in future history books.


- Brian
New.Music.Live. Team

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