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New.Music.Live.: Celebrities Die For World AIDS Day

December 1st, 2010

If you’re anything like me, you love getting Facebook and Twitter updates from your favourite celebrities, like Lady Gaga and Kim Kardashian.

But, that isn’t the case today because some of our favourite celebrities, like Gaga, Kim, Justin Timberlake, Usher, Alicia Keys and many more, have declared themselves “digitally dead”.

That is, they are not communicating over Facebook or Twitter. Ever. Unless you make a donation to buy their life back.

It’s all part of the “Buy Life” campaign, championed by Alicia Keys. The goal is to raise $1 millions to help AIDS victims in India and Africa, and until then, none of the celebrities involved will return to their online personas.

If you go to their Facebook and Twitter accounts you’ll see fashionably morbid photos of the all the celebrities involved either in coffins, or as a memorial photo.

It’s a pretty interesting and pretty smart concept. Social networking has not only changed the way we communicate, but also the way we raise awareness for social causes.

The HIV/AIDS epidemic is sadly worse than it’s ever been. Currently, there are 33 million people living with the virus worldwide, and 2 million of those are children. And there is still no cure.

Alicia hopes the internet campaign will help save lives. In a statement, she said “We ‘die’ so they can live! The ‘digital deaths’ of these high profile personalities from the film, television, music and fashion worlds, will hopefully make people aware that the importance placed on one of our favorite celebs is also the attention needed for the millions suffering in Africa and India. We’re digitally dying to give real life.”

So, if you’re a fan of any of these celebrities, or if you just want to make a difference, head over to and donate. All you need is $10. And hopefully one day, HIV/AIDS will be a gross chapter in future history books.

- Brian
New.Music.Live. Team

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