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November 29th, 2010
The Black Eyed Peas are booked for the 2041 Apocalypse. They’re closing out the show known as Earth. That’s right, the last thing we’re going to hear as the world is ending is BEP’s version of some song Selena Gomez will release 5 years from now. By 2041 it will be a classic, trust me.
First of all, would anyone be surprised by this? The Black Eyed Peas are the world’s unofficial house band. Oprah? Check. Tampon commercial? Check. Generic Contact Lenses promotional party? Check. And now they’re booked for the 2011 Super Bowl. Now this is a gig actually worth noting. The Super Bowl is generally the 2nd most watched television event in the world behind the World Cup Final. But there’s just something about booking The Black Eyed Peas that rubs me the wrong way. It just seems too easy. Their music is officially un-genre-able. New word. Write it down. If you really think about it, there is no longer any way to describe their music. Hip Hop? Not any more. Dance? Sort of. Easy listening? Sometimes. And this is exactly why they’re perfect for the NFL’s greatest spectacle.
After the 2004 JT and Janet Jackson debacle, the NFL went in a decidedly mundane and very safe direction of halftime acts. Bruce Springsteen, Prince and Paul McCartney were not going to expose their nipples to millions of people. 2011 will be just as safe as 2010, 2009, and every year since the infamous 2004 show. This offends me only as a music fan. I would have actually considered staying on my couch to watch the show if the NFL had decided to go with a band that I didn’t just hear on four commercials leading up to halftime. As a football fan I am actually relieved. Now I have the time to get up, stretch my legs, use the washroom and have a conversation with my fellow Super Bowl watchers. So thank you NFL and Black Eyed Peas for creating a solid 20 minute window of rest and relaxation in between the second greatest sporting event on planet Earth. Go Raiders!