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November 2nd, 2012
Nicole Scherzinger was asked to model the UK’s first ever Twitter dress at the launch of EE, the new 4G mobile network.
The dazzling haute couture dress is made from eight meters of French silk chiffon, covered in 500 Swarovski crystals and over 2000 LED lights which lit up to spell out Tweets sent in by fans in real time with the hashtag #tweetthedress or via @EE. The gown was made by interactive fashion design agency Cute Circuit, who have also worked with U2 and Katy Perry.
Scherzinger tweeted: “I’ve been asked to wear the UK’s first ever twitter dress tonight for the @EE Launch Party @BatterseaPowerStation #tweetthedress So EXCITED!”