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No This Is It for Christmas

October 30th, 2009

thisisit1

Don’t expect to add the new This Is It to any stockings this Christmas.

Sony was hoping to have a DVD on store shelves in time for the lucrative Christmas shopping season. However, the studio has pushed back its release to early 2010 in order to keep the theatre chains happy.

Studios and theatres typically operate on a 90-day window between theatrical and DVD release. Sony was hoping to rush This Is It but theatre owners protested.

This Is It has been a cash cow so far, bringing in more than $20 million in its first day.

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Posted on Friday, October 30th, 2009 at 10:45 am by and is filed under News.

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