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Rich Aucoin’s New Music Video Is The Ultimate Video Game

August 5th, 2014


Canadian musician Rich Aucoin has released some of the best music videos in recent years. He proved this by winning the inaugural Prism Prize for best Canadian music video in 2012 for the brilliant Brian Wilson Is A.L.I.V.E. and his other hit It was also in high rotation here at Much.

Now Aucoin is back with a new album Ephemeral, out September 9, and a new music video for single, Yelling In Sleep. And in true Aucoin fashion, he delivers with the track as well as the dynamic video.

Written and directed by Joel Mackenzie, the video features a lumberjack who “must harness the power of nature in order to fight an 8-bit mutant wasp monster that is destroying his friends and his home.” It is said to be inspired by Bravestarr, Power Rangers, video games from the ’90s and NFB’s “Log driver’s Waltz” and the results are amazing; a video game that we’d definitely buy if it was real.

Following the footsteps of his previously successful videos, Yelling In Sleep has already been awarded “Best Music Video” at Brooklyn’s Animation Block Party 2014 and will be screening at this year’s Ottawa International Animation Festival in Ottawa.

Aucoin says this of the song: “The song is about the failures in our relationships both occupational, romantic and platonic. Inspired by the interplanetary travel portion of The Little Prince, it looks at failing due to: the want of power, the lack of trust, the obsessive pursuit of something and vanity. Each of these failures is represented by characters encountered by the little prince. Each are isolated and alone on their own planet, as they’ve failed to produce relationships with others. “Yelling in our sleep” is a phrase that elicits the frustrations of lost relationships and the nightmare that haunts us afterwards.”

Watch Rich Aucoin’s new music video for Yelling In Sleep below!

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