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Rye Rye presses play on video for Boom, Boom, Boom

March 23rd, 2012

From her highly anticipated and repeatedly delayed debut album Go! Pop! Bang!, Rye Rye has released the single Boom Boom Boom, borrowing the chorus from The Vengaboys track Boom Boom Boom and the visuals from my Atari-filled childhood.

Rye Rye creates her own video game in this colourful and mind-bending video (she rides a dolphin, srsly) and battles herself in a dance-off. Featuring her signature fast-paced and impressive rap skills, Boom Boom Boom is poised to be Rye Rye’s break into the mainstream pop scene.

Please play on Rye Rye’s music video for Boom Boom Boom and get ready to look for the level 7 cheat sheet.

Some viewers may find the language in this video offensive. Viewer discretion is advised.

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