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February 24th, 2014
Music videos have evolved a lot in recent years thanks to technology and a little thing called the internet. Instead of watching them on YouTube, artists are doing wild, new things elsewhere that ask for our participation. How fun!
Interactive music videos continue to shock and amaze us, but here are a batch of some of the most exciting and innovative videos we’ve seen so far. Take a look below and share some of your fave interactive music videos with us!
Pharrell — Happy
One of the best music videos in general last year, Pharrell’s Oscar-nominated Happy took the idea of a regular 3-6 minute music video and stretched it all the way to 24 hours. On the website 24hoursofhappy.com, you can watch all 24 hours of the video, showing different celeb cameos throughout the day as the song repeats and jumps over to new people every hour. If we had to listen to one song all day, we’d definitely pick this. Check out an edited version of the song below and see the interactive one HERE.
NightBus — When the Night Time Comes
Combining two versions of the same song together, NightBus’ clip for When the Night Time Comes brings you the best of both worlds and best of all, allows the viewer to toggle from one to the other. It’s an entertaining way to tailor a song to your liking, see two entirely different takes on the catchy song and feel like your in total control!
Bob Dylan — Like A Rolling Stone
It took legend Bob Dylan almost 50 years to make a music video for his hit Like A Rolling Stone, but it was definitely worth the wait. In this mind-blowing interactive video, viewers have the option to do a little channel surfing. Surprise twist? Every channel — which are all real channels we have at home — shows its personalities, contestants and hosts singing along to the song. It’s so trippy, and so, so wonderful.
Tanlines — Not the Same
Indie rockers Tanlines know how to put together fun interactive videos. For Not The Same, the group composed a program similar to Windows Paint where you can add or delete members/instruments from the track, put them wherever you want on the page and switch up backgrounds. Guaranteed to be more fun than actual Paint. Check out the video HERE.
Beck — Sound and Vision
This is truly the ultimate concert experience and you can see it all from your couch or wherever you sit while surfin’ the net. Beck’s Sound and Vision project allowed viewers to select different angles, distances and camera filters in order to give you the best vantage point of his beautiful performance. Could never afford front-row seats? Well now you don’t need to buy tickets to see your fave artist Beck up close and personal! Check out the video HERE.
Arcade Fire — Reflektor
Arcade Fire are pretty much like the pioneers of interactive videos. Reflecktor is their latest masterpiece, a website where you can use your phone to control the rays of light and reflection, but they’ve also created fun works for songs like Neon Bible and Sprawl II (Mountains Beyond Mountains). Watch the non-interactive music video below and get your phone ready for the interactive version HERE.
Ellie Goulding — Lights
Ellie Goulding’s breakout single Lights had a pretty psychedelic interactive video that allowed the viewer to control the speed and direction of a ray of light. Watch the non-interactive music video below and have some interactive fun HERE.