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August 19th, 2013
This week sees the release of indie rock heroes Superchunk’s tenth album, I Hate Music. It’s a peculiar name for an album by a band that undoubtedly loves music: singer/guitarist Mac McCaughan and bassist Laura Ballance own and operate Merge Records, home to Arcade Fire, Spoon and Destroyer, to name a few artists. Well, for the band’s first video from the LP, “Me & You & Jackie Mittoo,” they chose to shoot still of random folks holding up a meaningful album cover to show what music means to them.
According to McCaughan, “‘Me & You & Jackie Mittoo’ is a song about bonding over records, & the role music can play in your life & relationships. We asked friends, family and some of our favorite record stores to collect photographs of people holding an album that is meaningful to them in some way — not necessarily ‘favorite’ though we’re sure plenty of them are. Director Phil Morrison (Junebug) took that concept and shaped it into an amazing piece of vinyl-worship and music love, featuring the collected photos as well as a beautiful diorama by the artist Ann Wood.”
And yes, that is McCaughan up above holding up a copy of Jackie Mittoo’s Reggae Magic.Tweet