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The king of covers
April 29th, 2013
Beyonce’s latest means of delivering music comes with a big paycheque for the singer. After debuting Grown Woman in her ad campaign for Pepsi, Beyonce teased her song Standing On The Sun last week with the premiere of her H&M campaign. Beyonce performs the track while modelling the international clothing company’s new swim line. The […]
April 25th, 2013
Beyonce’s latest means of delivering music comes with a big paycheque for the singer. After debuting Grown Woman in her ad campaign for Pepsi, Beyonce has now moved onto her next major sponsorship to release her next single. In her latest ad for H&M, Beyonce performs her new song Standing On the Sun while modelling […]
April 16th, 2013
Move over, Lana Del Rey, we’ve got a new H&M spokesperson! H&M’s summer campaign features none other than Beyonce which has been titled “Beyonce as Mrs. Carter in H&M”. In these new ads, the bootylicious singer models a number of bikinis, which Beyonce helped design for the Swedish clothing label. “What makes these pieces even […]
March 21st, 2013
Guess who you’ll be seeing on billboards everywhere come this spring? Yep, it’s the Queen Bey herself, Beyonce! A first look has been released and we’re pretty excited about the collection. H&M wrote in a press release, “In the campaign Beyoncé is wearing the key pieces from H&M you need for life in the sun […]
September 17th, 2012
We’ve seen the print ads, but here’s a look at singer Lana Del Rey’s commercial for the fall collection of H&M. In the short clip, the singer/model/professional pouter covers the 1950s song Blue Velvet while sporting outfits from the collection including a pink mohair sweater, matching pink pants and a floral dress while being hypnotized […]
July 17th, 2012
Lana Del Rey has been announced as the new face of the clothing chain, H&M. The singer, who signed with Next modelling agency, will now expand her modelling portfolio by becoming the poster girl for the Swedish brand’s Fall collection. The campaign, which will launch in September, hopes to inspire their customers while offering them […]
October 19th, 2011
Speaking like a true fashionista, I realize that the clothing industry definitely leaves a major carbon footprint. I have come up with some ways you can reduce your fashionable footprint, including my tour of the new H&M eco collection, under the jump!
July 28th, 2011
Okay let’s be honest: David Beckham is probably as famous for his fashion sense as he is for his body and maybe even soccer, right? So it should come as no surprise that Beckham is teaming up with H&M on a new Bodywear range for men. The new line will launch in February and be […]
June 21st, 2011
Huge news for H&M today: the company has announced that its next designer collaboration will be with one of the world’s most legendary fashion brands: Versace! Designed by its creative director Donatella Versace, the exclusive collection will look back to the vibrant heritage of the brand, full of leather, print, colour and exuberance in exclusive […]
April 6th, 2010
Flare editor and stylist Laura Lanktree took us to the H&M showroom in Toronto to give us a sneak peak at the store’s spring collection. Laura showed us three major trends for spring: florals, denim and colour. Check it out below!