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It’s just Monday but Taylor Swift has already made our week! First she tweeted she was watching MuchMusic’s “Video on Trial” (one of our favourite shows… after #trending of course!) and now she’s announced the launch of her very first fragrance.

The women’s perfume is called “Wonderstruck” and named after a line in her song “Enchanted.” The fragrance features a mix of fruits and flowers, with freesia, green tea, apple blossom, raspberry and dewberry with middle notes of Hawaiian White Hibiscus and honeysuckle. There’s also vanilla, which acts as a base note for the other scents. Taylor says it represents that “magical feeling of promise and hope and intrigue.”

“Wearing perfume is such a unique way to create memories,” she says. “Like songs, a scent can take you back and a fragrance can help shape someone’s first impression and memory of you. It’s exciting to think that Wonderstruck will play a role in creating some of those memories,” she added.

Taylor is working with beauty brand Elizabeth Arden on the launch of “Wonderstruck” and hopes to have it in stores this fall. Prices will range from $18 for a Wonderstruck roller ball to $59.50 for a 3.4-oz. size bottle.

What do you think of Taylor Swift’s new fragrance launch? Are you excited to pick up a bottle? Tweet us your thoughts @trendingtheshow.

Watch a new episode of #trending every Friday night at 6PM ET only on MuchMusic!

Tags: #trending, fashion, taylor swift

Posted on Monday, July 18th, 2011 at 11:51 am by Tim and is filed under #trending, Blog, fashion.

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