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March 13th, 2013
Taylor Swift debuted her video for 22 today and nailed it this time around. Where her last video for I Knew You Were Trouble failed to give viewers a sense that they were watching an authentic Taylor (I just can’t picture her in a roach motel or a rave), 22 shows Taylor in her element.
Shot in an Instagram-inspired frame, Taylor eats cake, dances in her kitchen, builds a human pyramid at the beach, and throws a PG-rated house party, all while surrounded by friends. It’s fun, it’s energetic and it’s 100 per cent believable. Well, until I recognized actress Jessica Szohr and realized Taylor’s friends were paid actors, but still, pretty much almost 100 per cent believable.
Following in the footsteps of her lead single We Are Never Ever Getting Back Together, 22 features an upbeat and carefree attitude, with lines like “It feels like the perfect night to dress up like hipsters/ And make fun of our exes”. Swift’s latest single is her fourth from 2012’s Red, which has already seen the top of the charts thanks to We Are Never Ever Getting Back Together, Begin Again and I Knew You Were Trouble.
Swift’s new video today coincides with the kick off to her North American tour for Red, with Taylor and her opener Ed Sheeran hitting the stage tonight in Omaha. Swift’s first of six tour dates in Canada takes place in Toronto on June 14.
Off her album Red, check out Taylor Swift’s video for 22.Tweet