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September 17th, 2013
Tegan & Sara have dominated the pop charts this year with their singles Closer and I Was A Fool, both from their latest Polaris Music Prize-nominated album, Heartthrob.
Now the Canadian duo are back again with the release of another video for a new single, Goodbye, Goodbye! In it, director Natalie Rae Robison practically combines the concepts of a traditional music video and a lyric video together into one great video we can’t stop watching.
With the lyrics to the song popping up in all forms of communication — text message, letter writing, word magnets, you name it! — the video shows us all of the ways break-ups can take place with today’s array of technology. Who needs to break up in person when you can just shoot them a Snapchat? (I once broke up with someone via MSN Messenger, I do not recommend you break a person’s heart that way.)
“I wanted a video that captured the blur of communication that often leaves us feeling disconnected and isolated from each other,” the band wrote, in a blog post. “So many miscommunications, so little time!”
“Over the past 15 years, I have experienced deep connections with people through the exchange of emails and texts, only to discover later that a false sense of intimacy can leave a relationship wildly out of balance when you’re finally face to face. Of course there is a ton of motivation to correct the equilibrium when you’re getting into a relationship, but it is far more challenging and frustrating when you’re getting out of one! Falling in love is easy, breaking up is hard.
Goodbye, Goodbye is a sound off about rejection and the empowerment of shutting someone out after a break-up, but it’s also an acknowledgement of the distorted nature of intimacy that comes from communicating complex emotions through a cell phone or email. In a way we learn more about ourselves than each other when we interact this way. Our phones and computers are just mirrors for us to reflect again and again.”
For those unfamiliar with the song, here are Tegan & Sara discussing the song:Tweet